![]() For us, when you’re getting gear at our show when you’re taking a look when you’re putting it in your hands … you’re hopefully going on a walk with their creators. We have amazing partners where you can go into their stores and do just that. “It’s no longer the free tire kicker expo where everyone can walk on through and pick up the gear. And not every brand has to have a booth to partake - they can choose to just engage with the community and offer creator experiences. While there will be an expo floor, booth sizes will be smaller. The days of large booth spaces at PhotoPlus are gone, and in its place is a hybrid event that blends creative, intimate experiences with smaller booths. We believe that takes a more intimate group setting.” “What we’ve really seen from our audience and from our kind of creator is the emphasis for more of that hands-on. Opportunities to actually go out there and create opportunities to be in an intimate group setting versus sitting in a seminar class and listening. “What we’ve seen in the past years before the COVID shutdowns, the one thing we’ve always seen that would go gangbusters and sell out is photowalk opportunities. “As times change, something that we’ve noticed more and more is there’s a need for connection and community with PhotoPlus,” said Kowalsky. And while a traditional expo floor will still be a part of the experience, image-making is where it’s at this time around. 1, 2022, will take place at the Duggal Greenhouse in Brooklyn, NY. I had the chance to sit down with Joe Kowalsky, show director, in advance of the announcement. In its place? A personalized experience with ambassadors and brands that can help elevate your photography. Gone is the large expo floor full of vendors. ![]() This morning, Emerald Expositions announced some major changes happening to PhotoPlus, which last took place in 2019.
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